Trademarks, by what you actually do
The class you need, the refusals your industry attracts, and what it costs — written for your business, not in general.
Trademark advice written “in general” is why so many applications are filed in the wrong class. What you need depends on what you sell — a t-shirt and a SaaS platform and a bowl of pasta are three different classes, three different sets of refusals, and three different conversations.
Trademarks for e-commerce sellers
Amazon, Etsy, Shopify, TikTok Shop — the trademark is the thing that makes the brand yours, and the thing the platforms ask for.
Read the guide →Trademarks for restaurants
Class 43 is the easy part. The name is where restaurants get refused.
Read the guide →Trademarks for apparel brands
Class 25 is the most crowded class on the register. That is the whole story.
Read the guide →Trademarks for SaaS and apps
Class 9 or Class 42 — get this wrong and you have registered a product you do not sell.
Read the guide →Trademarks for consultants and coaches
Teaching is Class 41. Doing it for them is Class 35. Most people file the wrong one.
Read the guide →Trademarks for fitness businesses
The class you need depends on whether you teach, sell, or franchise — and most fitness brands eventually do all three.
Read the guide →Whatever you sell, start the same way
Run the free search on your name. If it looks clear, the $49 comprehensive attorney search confirms it in your class — before you spend $350 with the USPTO.
Run a free searchSee flat pricingFree DIY search · $49 comprehensive attorney search · $499 + USPTO fees to register
Fee and deadline figures on this page come from the USPTO: trademark fee information, additional fees for trademark applications, and the USPTO trademarks dashboard. This page is general information about U.S. trademark law, not legal advice, and reading it does not create an attorney–client relationship. No attorney can guarantee registration — the USPTO decides.