Descriptive Mark

A mark that merely describes a feature or quality of the goods (e.g. "Cold" for ice cream) is hard to register without proof that consumers see it as a brand.

More terms

Trademark Class · Specimen · Filing Basis · Statement of Use · Priority Date · Generic Term · Suggestive Mark · Arbitrary Mark · Principal Register · Supplemental Register · Opposition · Cancellation · Incontestability · Service Mark · Trade Dress · Madrid Protocol · TEAS · Trademark · USPTO · Office Action · Likelihood of Confusion · Intent to Use · Common-Law Trademark