Likelihood of Confusion

The most common substantive refusal. The USPTO refuses a mark if consumers would likely be confused between it and an existing registered mark for related goods or services.

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Trademark Class · Specimen · Filing Basis · Statement of Use · Priority Date · Descriptive Mark · Generic Term · Suggestive Mark · Arbitrary Mark · Principal Register · Supplemental Register · Opposition · Cancellation · Incontestability · Service Mark · Trade Dress · Madrid Protocol · TEAS · Trademark · USPTO · Office Action · Intent to Use · Common-Law Trademark